from SRG
Experience contemporary living at Upside, an iconic 29-story residential tower at the vibrant core of Business Bay. Developed by SRG Holding, Upside’s striking architecture merges seamlessly with Dubai’s skyline and offers unrivaled vistas of the Burj Khalifa and the Dubai Water Canal. Tailored for modern professionals and creatives, Upside is a lifestyle-driven community designed to inspire, connect, and elevate every day.
Choose from fully furnished studios and one-bedroom apartments, each crafted to the highest standards. Enjoy Italian Terrazzo flooring, SMEG appliances, smart home systems, and private balconies—all accented with bespoke joinery and luxurious bathrooms by Carlo Frattini and Geberit. Every layout adapts effortlessly to urban living, supporting both personal wellbeing and remote work.
Perfectly positioned within minutes of Dubai’s most celebrated destinations, including DIFC and Dubai Mall, Upside puts the city at your doorstep. Exceptional connectivity ensures effortless access whether you’re headed to work, leisure, or entertainment.
A curated selection of amenities completes the Upside experience: coworking spaces, a state-of-the-art gym, pool with sun deck, sports court, running track, prayer room, event hub, landscaped gardens, a juice bar, games room, and vibrant dining and social spaces. At Upside, you’ll discover a truly balanced, community-focused lifestyle in the heart of Dubai.
* Includes 4% fee for property registration in Dubai.
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Business Bay is a rapidly developing business and residential district located in Dubai, United Arab Emirates. It is situated along the Dubai Creek, with easy access to major roads and public transportation, making it a hub for commerce and trade. The neighborhood is home to several high-rise buildings, including the iconic Burj Khalifa, as well as a range of commercial and residential properties.
